Customers are increasingly becoming more demanding in what they expect from companies. Organizations feel the pressure having to create highly customized service and product offerings to maintain market share. Still, it may not be scaleable or practical for a workforce of humans to know and understand the specific interests of millions of consumers.
Modern AI algorithms can quickly discover the purchasing behaviors and preferences of individual customers with high accuracy. Deploying this type of AI allows businesses to personalize and target content and recommendations for products and services, resulting in better customer engagement, sales, and brand value.
When working to identify and make use of an individual's preferences or make use of their behaviors it can be difficult to get a real monetary lift in the business. While machine learning is better than simple business rules at capturing these types of data patterns, there are still ways to get additional lift within machine learning. LogicPlum is an AI platform that seeks to run hundreds of machine learning models with various data treatments to learn which works best for your dataset. End-to-end its the fastest way for a business to realize the value of hyper-personalization.